The Co-world is a new world, a world where consumers have become more empowered by technology. In the co-world, engaging consumers will require branded experiences rich in content that strengthen contextual involvement and consumer connection as consumers will consume...
According to Troyka, it is no longer business as usual for brands, agencies and marketers looking to connect with the digital consumer as we are witnessing a radical transformation of communication platforms that allows for real-time engagement and disengagement by...
Guest Post: The Seven Immersive Wonders Of SMW Lagos 2017 By Kelvin Ibrahim Besides the plethora of workshops, panels and parties at SMW Lagos this year, attendees can journey through riveting experiences before they even take their seat at the next event. The...
