The team behind ‘a whitespace’:
Papa Omotayo graduated from the Welsh School of Architecture and in 2004, co-founded the practice O+O, in London. In 2010 he co-founded ‘a whitespace’ in Lagos. He is currently based in Lagos, Nigeria.
Folarin Shasanya studied Law at the University of Westminster before moving into the media industry. He has worked as a journalist, writer and editor before setting up Kaius Media, a visual arts company. He is also the photographer-in-residence at ‘a whitespace’.
On the role social media plays in their business:
Social media is critical in how our product and brand has developed. One of the founding principles of our business is promoting and working with innovative creatives and entrepreneurs, from the worlds of product design, fashion, design, art, photography etc.
Social media ties us in to what everyone is doing now and gives us a window to share what we’re doing in our space. Most of our business for the first year was developed through word of mouth and social media. It was important to us to build slowly and feed into the consciousness of the creative Lagosian.
As our space is constantly changing, social media allows us to share the on-going events and changes and gives us real-time feedback on what people liked and what they’re looking forward to.